Frankie Morello TOYS launch - collection fall winter 10/11
THE FRANKIE MORELLO BRAND LAUNCHES THE FRANKIE MORELLO TOYS LINE
The FRANKIE MORELLO brand has formed a new partnership with Marbell S.r.l. (Molfetta, Bari), signing a licensing agreement for the production and distribution of the Frankie Morello Toys kidswear line.
The licensing agreement will begin with the F/W 2010-2011 collection (in time for the next Pitti Bimbo) and will be followed by a children’s formalwear line, which will be launched in S/S 2011.
A girls’ line is in the works for F/W 2011-2012.
The design of the Frankie Morello Toys line fully reflects the ironic and innovative signature style of the brand, its focus on exquisite details and workmanship, and a choice of fabrics made from only the finest natural fibers.
The Marbell network will distribute the line in Italy and abroad and gradually expand distribution to include the Italian and European markets, followed by America and Japan.
The selective distribution plan expects to place the line in approximately 200 fine boutiques. Expected turnover for the first season is € 1,200,000.00 aprox.
“While Frankie Morello Toys is a separate line, it remains true to the spirit of the brand,” said Maurizio Modica and Pierfrancesco Gigliotti. “Irony, fun, and playfulness -- themes that have always existed in our collections -- are natural for this sort of line. Our partner is mid-sized but full of energy and enthusiasm, which will allow us to freely develop our creative project and preserve the high level of quality, which is fundamental for this type of clothing.”
“I am convinced that the Frankie Morello Toys license marks the start of a new development phase for the Marbell Group,” said Giuseppe Cariello, Managing Director of Marbell S.r.l. “We are working closely with Frankie Morello, and I’m certain that the collections we will present during Pitti Bimbo will be a first important example of our shared future objectives.”